Project: Carter's At Aldi

Client: Carter's (National Retail Foundation)

Competition: Placed Top 10 Nationally

Creative Director: Braxton Mastre

Year: 2025

Problem

Insight

Solution

Parent's struggle shopping for their kids, their households, and themselves.

58% of Milenial parents struggle to balance work and home life.

52% place convenience above price.

By placing Carter's clothing in the Aldi Finds Isle, parents solve the multiple store stresser by having everything in a One-Stop-Shop.

Carters_Wallscape
Carters_SocalPost
carters_SocialStory
Carters_HuluAd

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