Manifest - Mastre

Project: Manifest Arts Festival: IMAGINE

Client: Columbia College Chicago

Creative Director: Frankie Buente

Year: 2025

Problem

Insight

Solution

The challenge was creating a campaign that didn’t just promote an event—it had to spark imagination, capture Columbia’s culture of possibility, and drive engagement across digital, print, and physical spaces.

Students come to Columbia with dreams that often live in the space between imagination and creation. By tapping into this universal mindset—shared by filmmakers, designers, writers, and performers alike—the festival could reflect what makes Columbia unique: a campus where ideas don’t just exist in theory, but in motion.

“IMAGINE” became both the theme and the call to action for Manifest 2025.
The creative system invited students to visualize what their art could become—through bold typography, dreamlike gradients, and interactive storytelling across social media, campus installations, and event collateral.