Project: Carter's At Aldi
Client: Carter's (National Retail Foundation)
Competition: Placed Top 10 Nationally
Creative Director: Braxton Mastre
Year: 2025
Problem
Insight
Solution
Parent's struggle shopping for their kids, their households, and themselves.
58% of Milenial parents struggle to balance work and home life.
52% place convenience above price.
By placing Carter's clothing in the Aldi Finds Isle, parents solve the multiple store stresser by having everything in a One-Stop-Shop.
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