Project: Solve the Case with Tide on Cold
Client: Proctor and Gamble's Tide (American Advertising Federation)
Competition: Placed 5th Regionally in AAF Competiton
Creative Directors: Tom Eslinger, Braxton Mastre, Graeme Cote
Year: 2024
Problem
Insight
Solution
Tide wants to attract Gen Z to their brand while being enviormentally conscious and to wash clothes on cold with Tide.
Large majority of Gen Z wash all their clothes together in one batch to save money.
Develop a campaign that gives added information and fun to laundry, while focusing on the younger demographic.
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